The story of Yoko begins in 1977 in Forssa, Finland, when Juha Tirinen and Kaija Gustafsson founded a sportswear manufacturing company named JOKO. Both had vast experience in the industry, having previously worked together at Finnish sportswear companies Koho and Sinisalo. Joko started off making mitts for a sport called Pesäpallo, a Finnish version of baseball.
Juha Tirinen was an international level motocross racer, so Joko naturally began to branch out into motocross gear, starting its endeavor in co-operation with a brand called Moto-X Fox. The first items born of this collaboration were Moto-X Fox gloves manufactured by Joko. Soon Fox founder Geoff Fox told Tirinen that in his opinion, Joko should be written with a Y instead of a J, so Joko became Yoko. Later on, Tirinen suggested that Geoff replace the letter O in “FOX” with the Fox head symbol.
So now we have the return of the retro range in 2020 and you can pick up yours by ordering on evenstrokes.com
